Product
How to Write an Awesome Product Requirements Document (With Sample)
What is the best way to start when writing a PRD (Product Requirement Document)? Gather information about who is going to use your product and more importantly, what will motivate…
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RMAO Product Roadmap: How to Plan Ahead for Success
Why use RMAO Every person on a team will have their own set of biases and subjectivity while deciding the priority of features. You as the product owner will have…
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RFM Segmentation for FREE
Why use RFM Segmentation RFM analysis is one of the easiest to learn that will help you predict the future behaviour of your customers. But tools like Mixpanel and Clevertap…
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JIRA Expert: Tips to Become an Expert User of the JIRA Tool
The tool has become synonymous with the product / project management to an extent that some people tend to think proficiency on the JIRA tool equates to product management proficiency.…
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How to Optimize Your Conversion Funnel for More Sales
When managing a product, you are going to be optimizing the user experience a lot. You job is to amplify the usage metric, get your product into the community headspace…
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How to grow your product with Impact Analysis
Once upon a time in startup land there was a founder who was afraid of numbers. They worked hard day in and day out, slept for 3 hours each day…
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Can the Demand for Other Sports Ever Match India’s Love for the Game
A casual dinner chat with wife led me towards the subject of sports. In India, why are cricket players treated like stars, given 5-star accommodations and high compensations while other…
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How to Make Your Product Stand Out in a Competitive Market
The advent of the digital age with all it's bells and whistles has lowered the barrier to entry for creating and advertising products in terms of the overall cost and…
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Top Product Metrics to Track
Your magical product app is released and real people are starting to use it. It feels rewarding to see traffic, much more to look at revenue numbers go up. There…
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Kano Model: How to Plan Your Roadmap for Maximum Customer Satisfaction
Ever been part of teams where you add in features because the senior person in the team says so but user feedback says otherwise? Or the opposite, where someone thinks…
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